Project: Launch New Products, Create New Niche, and Generate Publicity
INSIGHT selected us to plan and develop an effective media relations campaign to establish a media
presence that is as strong as their market presence. The prime task is creating public awareness of
products, consulting services, and successes through an effective media campaign.
Success: Confirm INSIGHT as Leading Supplier to Top, Global Firms
We began working with INSIGHT in 2001 and have developed key messages, created press
kits, generated media opportunities, and wrote press materials that have gotten INSIGHT features in
such magazines as Food Logistics, World Trade, Industry Week, Manufacturing Business Technology,
Forbes, Supply Chain Management Review, Logistics Management, Electronic Commerce World, and Modern
Material Handling.
We helped them productize the X–SystemTM, INSIGHT's optimization engine that is
the heart of its products and services. This productizing opened entirely new distribution channels
for the company. The firm's profile has risen significantly with the press coverage obtained.
INSIGHT's market position, as leading supplier to top, global companies has proven very successful
in establishing their rightful place in the market.
Most recently, the firm introduced a major revision of their software, SAILS, which
addresses unforeseen vulnerability in supply chains, such as caused by terrorism, natural disasters,
and other issues. We created a PR campaign around the version introduction, which has included
speaking engagements, press conferences, media relations, analyst coverage, and press coverage.
Background on Insight, Inc.
INSIGHT provides optimization-based supply chain design software and consulting services developed
specifically to meet the dynamic business challenges of globalization, disruptions, and
mergers/acquisitions prevalent in today’s business environment. Founded by supply chain and logistics
experts in 1978 with the goal of using world-class technology to add intelligence to decision making,
INSIGHT solves the supply chain management issues of the world's foremost companies, including Abbott
Laboratories, BASF, Clorox, ExxonMobil, Goodyear, GE, Kellogg, Nestle, PepsiCo, Pfizer, Procter &
Gamble, Toyota, and Unilever.
SAILS, INSIGHT's award-winning flagship product, can accurately represent a company's current business
practices, from raw materials sourcing to capacity planning through delivery to the end customer. The
X-System®, a proprietary optimization engine, powers a family of planning and scheduling solutions,
from the design of a global supply chains to crew scheduling, troop deployments, and transportation
procurement. In addition, INSIGHT provides optimization components, partnering with third party
software providers to deliver best-of-breed solutions. The software and services design optimal supply
chain networks at minimal cost, which frees up capital, streamlines operations, maximizes profits, and
increases customer service levels.
INSIGHT software and consulting provide optimization-based planning and scheduling to solve the
logistics and supply chain management issues of the world's top companies. INSIGHT solves these latest,
critical and most complex issues for 40% of Fortune Magazine's top fifty firms. Using their proprietary
optimization engine, INSIGHT provides a variety of planning and scheduling solutions. Examples include
crew scheduling, transportation planning, production planning, and design of global supply chains.
Project: Launch New Products, Create New Niche, Generate Publicity
INSIGHT selected us to plan and develop an effective media relations campaign to
establish a media presence that is as strong as their market presence. The prime task is creating
public awareness of products, consulting services, and successes through an effective media
campaign.
Success: Confirm INSIGHT as Leading Supplier to Top, Global Firms
We developed key messages, created press kits, generated media opportunities, and
wrote press materials that have gotten INSIGHT features in such magazines as Software
Strategies, Food Logistics, World Trade, Logistics Management, Electronic Commerce World, and Modern
Material Handling.
One MediaFirst task was to productized the optimization engine that is the heart of
INSIGHT's products and services, the X–SystemTM. This productizing opens entirely new distribution
channels for the comapny. The firm's profile has risen significantly with the press coverage
obtained.
INSIGHT's market position, as leading supplier to top, global companies has proven
very successful in establishing their righful place in the market.
